The gaming industry has taken the new genre of social gaming very seriously- this social gaming genre has minted millions all across the world and now is the turn of the Indian gaming giant Zapak.com. All of us must have played the fantastic online games offered by Zapak.com like e Bejeweled, Diner Dash series, Sewer Run, Meter down Racing etc. some time in their life but none of us must have dreamt of playing our favorite Zapak games with our friends on Facebook. Well it is possible now.
Zapak.com has tied up with the social networking giant Facebook and launched a gaming portal that features more than 30 different games. Zapak has focused primarily on casual gaming, which includes sports, arcade, strategy and action games like ice hockey, street soccer, speedway racing and school cricket. The application allows users to select games and challenge their friends, including those who haven’t installed the Zapak application. Users can also win “prizes” for their “trophy cabinet” – a feature provided by the application which lets gamers display the trophies and medals that they win on their profile page.
To play the games, a Facebook user would first need to add the Zapak application to his or her profile. The application allows users to select games and challenge their friends including those who haven’t installed the Zapak application. For this application, Zapak is focusing primarily on casual gaming which includes sports, arcade, strategy and action games like Ice Hockey, Street Soccer, Speedway Racing and School Cricket.
The application has included a like button on all of the gaming interfaces so that if you like the game you can add it to your likes list on your Facebook account. The scores too can be flaunted in your Facebook updates for your friend s to see and comment on.It is worthy of noting that Zapak is considered to be the largest online casual gaming website in India, after Miniclip.com. Zapak hosts more than 600 games, and has a unique policy of adding a new game every day. Zapak is also a highly visited site, currently having over 6 million registered users and over 60 million visitors, with an estimated potential of 20 million registered users by 2010.
Deepak Abbot, vice president, product, Zapak.com, has said, “Zapak has always believed in reaching out to all gaming enthusiasts and provide them with the best gaming content available. Many of our users visit Facebook frequently and this application will offer them their favourite games even when they are not on Zapak.com. With this they can challenge all their friends for all games and publish their wins to show it off on their profile.”
The Facebook users can now enjoy the best of gaming of their accounts without the fuss of opening multiple tabs or links, thus a faster loading time of the game and more games to play. With Zynga making big money in the US by the social games like Farmville and Frontierville- this has to be considered to be an Indian attempt to imitate the same.