Nike Inc. introduced the Nike Air Max LeBron VII on August 7, 2009 at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie. This is the latest and most innovative shoe in LeBron James’ signature line.
The Nike Air Max LeBron VII will be available globally beginning October 24 with a suggested retail price of $160 USD. Jason Petrie, Nike Footwear Designer said “When designing the Nike Air Max LeBron VII, we envisioned a shoe that was both strong and comfortable. We delivered a shoe that is a perfect combination of superior performance and luxurious style, embodying LeBron himself.”
The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.
You can see more photos from Akron, Ohio Conference which hosted by Kenan Thompson, LeBron and Nike Basketball Designer Jason Petrie sat down to chat all about the shoe’s design inspiration, details and technology.
In this picture LeBron fields questions from the media on hand.
A look at an early sketch from Jason Petrie conceptualizing where the shoe would be headed.
The shoe’s 360 Max Air bag in an exposed top angle.
Petrie’s design progressing along the way.
Kenan Thompson, LeBron James & Jason Petrie chatting up the latest signature sneaker in the James line.
Remember how old we all thought LeBron looked THEN?
A scene from easily my favorite LeBron ad. What could possibly beat the Summer Madness pool spot?
LeBron James discuss about about new range shoes
Here both are looking new design shoes
Video from Akron Ohio Conference of Nike Inc. for the Nike Air Max LeBron VII
