LG launches the Wink series: First touch phone series for the Generation Z
The next generation of smartphone users has started calling itself the ‘Generation Z’. ‘Generation X’ or the ‘gen-next’ is a thing of the past now. Keeping the likes and dislikes of this generation in mind LG electronics has launched a series of colorful and feature rich low budget touchscreen phones that is supposed to suffice the requirement of this generation. The series has been coined as the LG Wink Series and the lineup consists of three different models. Basically this means a set of phones with more basic features and a presumably budget price tag to go along with it, in a bid to take on Samsung’s Genio range of low-price handsets.
Each phone will have a microSD card slot, FM radio and 3.5mm headphone jack, as well as the obligatory links to social networking sites and instant messaging, with threaded conversations too. The user interface has been given a “fun, cartoon-styled user interface” to appeal to said audience, but we don’t know anything else about the specs. Presumably there will be minimal on-board storage and resistive screens in play, as well as no Wi-Fi to improve connection speed on the non-3G versions. It seems interesting to know that the companies still believe that the best way to get kids using their smartphones is by adding more colorful bumpers to the hardware and add cartoon characters to the display.
“The LG Wink Series consists of three full-touch handsets: Wink, Wink Style and Wink 3G, all suitable for younger users or first-time touch phone users. Tailored for the distinctive needs of today’s youth market, the LG Wink Series provides more versatile texting functionality, enhanced music options, wider social networking support, and a customizable, user-friendly interface and design,” LG informs.
Besides being trendy and pocket fitting the phones are also feature some attractive social networking tools that will also be handy for attracting more and more Generation Z users. Here, is a brief discussion about each of these phones:
LG Wink – The Wink series of phone is the most compact and most lowely priced of the three models that have been released in this this range and features a very pocket friendly 2.4’’ display along with the integration of excellent social networking tools. Besides these the Wink phones also feature a 3.5-inch headphone jack, FM radio and microSD slot for enjoying and easy sharing of music and movies.
LG Wink Style T310 – LG Wink Style is the stylish phone in the series with a 2.8-inch LCD display and boldest design. Wink Style is available in a variety of color options with accents on the front button panel, making it one of the most fashionable full-touch phones on the market. The phone’s colorful mix-and-match design will appeal to the young mobile generation’s desire for self-expression.
LG Wink 3G- LG Wink 3G allows for faster connectivity and data transmission, always keeping users connected to friends and family. Its advanced e-mail feature utilizes the latest in push-delivery technology, instantly alerting users when messages are sent to any of their e-mail addresses. LG Wink 3G is a perfect choice not only for Generation Z but also for digitally active people who cannot compromise on network connectivity and design.
Although nothing has been said about the price tag that will be assorted on these phones but guessing from the mission statement and also from the specs that have been made available- the phone should be costing in the mid 8k to 12k range. The company will launch the series in Europe and the Middle East starting in mid-August followed by Latin America, CIS and select Asian countries, including China, in the third quarter.