Few days ago, Samsung held a press conference promoting upgraded version of its propriety smartphone operating system, Bada 2.0. On press conference, Samsung has also provided the information on future phones along with the new version platforms. In quarter four of 2011, the South Korean company Samsung will launch a pair of new handsets based on its bada 2.0 platform. These new smartphones will also come with Bluetooth 3.0, 7.2Mbps HSDPA and the apparently trendsetting NFC.
Image Source: gsmarena.com
One model which is expected to launch in September (in France) seems to be a flagship Bada 2.0 model with a 3.65-inch HVGA display, wireless modules, support for third-generation networks Standard HSDPA 7.2, NFC, and a 5 megapixel main camera in addition to VGA secondary camera. The second model will be launched in a November month with a smaller 3.14-inch QVGA screen, flagship support for HSDPA 7.2, NFC-chip and only a 3 megapixel camera. The second phone will be a representative of low-cost line.
A variety of improvements and features will be carried out in Bada 2.0, including a smarter home screen, 3rd party Social Network integration, Near Field Communication (NFC) support, an tweaked user interface with more customization options and better layout, DRM support, multi-tasking, push notifications, enhanced social network integration, and more. For both Mac and Linux, it will offer SDK support that makes it more suitable for developers to expand applications for it. Around 2,000 engineers are working on the Operating Systems and developing applications at Samsung’s R&D center of Bangalore.
Dipesh Shah who is a R&D head of Samsung Mobile, has perceived good traction for Bada devices in India. In a statement, he said, “We currently have a market share of 10-15% in the smartphone segment in India, and with Bada, we are targeting about a share of 30% in this segment this calendar year. Bada, meaning ocean in Korean, is a driving force in accomplishing Samsung’s vision of a smartphone for everyone.”
Currently, Samsung Mobile has five models that run on its proprietary Operating System which has the price as low as $200 (R8, 800) to $475 (R20, 900) and reportedly sells more Bada devices compared to Android. Samsung is also one of the top Android manufacturers in India and it clarifies that why the company has so much confidence in the nation.
As per the reports from the TNW India, Bada 2.0 will be “first experienced in India” in July. 30 % of Bada applications will be developed by the Samsung’s R&D. Now-a-days so much competition in the top mobile market with the Android-based and iPhone models so it appears that Samsung is not going big with its new bada 2.0 smartphones.