Top new Asian smartphone manufacturers hoping to overtake the current leading phone makers like Apple and Samsung. Know more about these new entrants here.
For decades, Samsung and Apple have been the two prominent players in the smartphone world. But now, these smartphone giants need to pull up their socks if they wish to maintain their position in the market! There are number of rival smartphone producers out there, aiming to dethrone the established players. The competition is particularly strong in Asia, where several new smartphone makers are playing to their strengths in domestic markets. They’re attracting more and more consumers, by offering strongly-specced premium devices at reasonable prices. Given below are the strongest new contenders in smartphone industry across Asia. These emerging manufacturers are likely to steal sales from established smartphone-producers in coming days!
Xiaomi is a very popular smartphone brand in China. It has already overtaken Apple and Samsung in the Chinese market. And Xiaomi’s hiring of Hugo Barra (former Google VP for Android) as vice president clearly signaled that it’s ready to explore new markets. It’s already selling devices in Mainland China, Taiwan, Hong Kong and Singapore. Besides these, Xiaomi will reportedly enter ten more countries in 2014, namely India, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Turkey, Russia, Brazil and Mexico. Moreover as per the reports, Xiaomi is planning to roll out around 60 million smartphones this year!
So, what makes Xiaomi so successful? Well, the major reason behind Xiaomi’s success is its low-price strategy. Xiaomi smartphones are made available for about half the price of Samsung’s and HTC’s flagship smartphones, and at the same time the versatility and attractiveness of Xiaomi’s Android skin (Called MIUI) would make them feel like premium devices. Plus, they also offer some really appealing, high-end specs. To keep its smartphone prices as low as possible, Xiaomi sells 70% of its devices online, and the rest via telco partners.
Flagship phone: Xiaomi Mi3
Xiaomi Mi3 features Include: 5-inch 1080p HD screen, 1.8GHz NVIDIA Tegra 4 or 2.3GHz Snapdragon 800 processors, 2GB RAM, 3040 mAh battery, 13MP rear camera, a 2MP front snapper, and Android 4.2 OS.
Price: $325 (16GB) or $405 (64GB) unlocked
From all the companies included in the list, Micromax is the closest competitor to Samsung. Last year, according to an IDC report, Micromax was the second most popular smartphone brand in India after Samsung – selling around 2.2 million handsets in the 3rd quarter alone! Known for making affordable yet compelling Android smartphones, Micromax is all set to make a splash in the global smartphone market as well. In fact, Micromax has already begun selling two flagship Canvas series handsets in the Russian and Romanian markets. They smartly chose Russia and Romania for international debut as these two developing markets are believed to have a very strong desire for more affordable smartphones.
Flagship phone: Micromax Canvas Knight
Canvas Knight features include: 5-inch IPS full HD screen, 2GHz octa core MediaTek MT6592T chip, 16MP rear camera, 8MP front camera, Android Jelly Bean 4.2.2, 2GB of RAM, and 2350mAh battery.
Price: $330 (unlocked)
Oppo is another well-known Chinese smartphone brand that enjoys a huge popularity not only in domestic but also in the international market. The specialty of this company is that it always tries to bring something new to the market. For instance, back in year 2012, Oppo launched a device called Oppo Finder which was the thinnest smartphone measuring just 6.7mm in thickness, whereas with another smartphone dubbed Oppo Ulike 2 they started the trend of putting bigger sensors on the front of the device. And how can we miss the Oppo N1 – the world’s first smartphone with a rotating camera!
Oppo is slowly expanding its presence in global markets; and as of now, developing markets like Thailand, Indonesia, and Philippones are their next target.
Flagship phone: Oppo Find 7
Oppo Find 7 features include: 5.5-inch 1080p display (2560 x 1440 premium), 2.5GHz Snapdragon quad-core processor, 2GB RAM, 3,00mAh removable battery with VOOC Fast Charging technology, 13MP rear camera (which can take 50-megapixel images), 5MP front camera and Android 4.3 OS.
Price: $599 (unlocked)
Budget phone-maker Coolpad is currently the third-biggest player in China’s mobile industry. It has established extremely strong ties with almost all major Chinese telecom carriers, which eventually help distribute its handsets outside major urban centers like Hunan and Sichuan. Coolpad brand is especially known for manufacturing inexpensive but sophisticated smartphones. It has already surpassed Apple and Huawei in its domestic market, still this brand is virtually unknown in the international market. However, the company is looking forward to make waves abroad by establishing ties with carriers in US, Europe and Asia as well.
Flagship phone: Coolpad Magview 4
Magview 4 features include: 5.9 inch full HD display, 1.8 GHz NVIDIA Tegra 4 processor, 13MP rear camera, 2MP front one and Android 4.2 Operating System.
Price: $650 (unlocked)
Karbonn is another Indian smartphone maker that’s growing steadily in the industry. It has become one of the leading brands in India. The smart and simple strategy used by this company is to offer best-in-class products at a very affordable price. And this strategy has literally shaken iPhone and Samsung smartphone markets. The company caters to international customers as well. Karbonn is already selling its devices in countries viz. Sri Lanka, Bangladesh, Nepal and South East Asia.
Flagship phone: Karbonn Titanium Octane Plus
Titanium Octane Plus features include: 5-inch (1920 x 1080 pixels) Full HD IPS display, 1.7GHz octa-core MediaTek MT6592 processor with Mali 450-MP4 GPU, 13 MP rear camera, 8 MP front camera, and Android 4.4 OS.
Price: $240 (unlocked)
Since its inception in early 2012, this Indian smartphone maker has launched a successful range of technologically advanced products. As of now, Xolo is the only Indian brand that is experimenting with processor chipsets from different brands like Nvidia, Qualcomm, MediaTek and even Intel. In fact, it has manufactured the first ever Android smartphone powered by the Intel Atom processor! This experimentation itself suggests that they’re preparing for global expansion. In short, Xolo seems to be a promising local brand to enter the club of international brands.
Flagship phone: Xolo Q3000
Q3000 features include: 5.7-inch 1080p HD display, 1.5 Ghz Quad Core Processor with 2GB RAM, 13 MP rear camera, 5 MP front one, Android 4.2 OS, and a massive 4000mAh battery.
Price: $350 (unlocked)
Q Mobile is considered to be the largest smartphone brand in Pakistan. The company was established back in year 2009. At first, it offered basic cellphones, and gradually it entered the market of high-end devices. Currently it’s offering a number of devices loaded with high-end features at very affordable prices. By introducing flagship quality android devices with relatively inexpensive price tag, this local brand is indeed giving a very tough competition to manufacturers like Samsung and HTC in the Pakistani smartphone market. At present, around forty three smartphone models are listed on Q Mobile’s homepage.
Flagship phone: Q Mobile Noir Quatro Z4
Noir Quatro Z4 features include: 5.0 Inches,Super AMOLED Plus capacitive touchscreen, 1.5GHz Quad Core Cortex A7, Android OS, v4.2 (Jelly Bean), 13 MP rear camera, 5 MP front snapper.
Price: $313 (unlocked)
Cyrus, an Indonesian smartphone maker, is popular for manufacturing budget smartphones with not so impressive specs. In fact, they’re launched at about half the price of the flagship devices from Xiaomi and Micromax. In a nation where people are just crazy about Blackberry phones and BBM, Cyrus is smartly pre-installing the all-new BBM Android app on its devices, and they are being marketed as replacements for the popular Blackberry handsets.
Flagship phone: Cyrus Cerry
Cerry features include: 5.3-inch display with 960 x 540 pixels of resolution, 1.2 GHZ quad-core processor, 8 MP rear camera, 0.3 MP front camera, and Android 4.1 Operating system.
Price: $160 (unlocked)
Smartfren is actually a mobile telco company that has around 12.5 million subscribers. But this company has partnered with some Chinese-based smartphone manufacturers to produce competitively-priced smartphones and tablets under the Smartfren Andromax brand. As per reports, Smartfren is expected to sell over 3 million android smartphones in 2014.
Flagship phone: Smartren Andromax Z
Andromax Z features include 5.5-inch 720p display, 1.5 GHz Snapdragon processor, Android 4.2 operating system, 8MP rear camera, and 2MP front camera for video chatting.
Price: $245 (unlocked)
Mito is a popular Indonesia based cellular phone company that sells feature phones, smartphones as well as tablets. Mito smartphones are relatively inexpensive and they come with satisfactory specifications too. Last year, around 80 percent sales of the company were of feature phones. But, slowly the sales of high end smartphones are also increasing.
Flagship phone: Mito Fantasy Power A68
Fantasy Power A68 features include: 5-inch 720p HD display, 1.3 GHZ Mediatek quad-core processor, Android 4.2 OS, 8MP rear camera, and 2MP front camera for selfie and video calling.
Price: $245 (unlocked)
Other strong contenders
In addition to above mentioned companies, a Malaysia-based smartphone maker called Ninetology, Thailand-based I-Mobile, Philippine-based smartphone manufacturers named Cherry Mobile and StarMobile, all can become a threat for popular companies like Samsung, Apple, and HTC in future.