Amazon is launching new device in India called Kindle with Special Offers, which will hold advertising for the first time and available at a very cheap cost – $114. The reason behind very low price is only that this Kindle comes with few advertisements for the ride. The standard price of the 6” Kindle 3G is $189 while Wi-Fi Kindle is $139, but if you don’t mind viewing some ads on that e-book reader then you can get it for $25 less. Ad-Supported cheap Kindle will begin shipping on May 3.
Recently Jeff Bezos (Amazon.com founder and CEO) revealed this device which looks similar to the regular Kindle and comprise ads from the likes of Buick, Procter & Gamble, Visa and Chase in the form of screensavers and deals. Bezos said, “We’re working hard to make sure that anyone who wants a Kindle can afford one.” Amazon stated that these ads will display directly on full-screen screensavers and as small banner ads at bottom of home screen without interrupt reading. It means that if you either listen to an audio-book or read a book then advertisements would not emerge.
Amazon itself can seed the new version fortunately with special offers and deals for its own products and services such as it may be $1 Amazon MP3 albums (select from above 1 million albums), 50%-off Amazon gift cards, $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop, and more. Check out full list of active offers from the menu of Kindle with Special Offers at any time you desire so that you could not miss any offers. You will obtain all new offers to your device frequently. Note that any ads will not be seen by existing Kindle owners as well as Amazon will carry on selling ad-free Kindles. This program will initiate on wi-fi-only Kindle device.
Amazon’s Kindle is the world’s most famous e-book reader that launched in 2007 with worldwide sales thought to have attained 8m in 2010, as per Bloomberg poll. Also IMS Research figures advised that Amazon’s overall share of the e-reader category mount by 14% points to 59% last year. It is predicted by Forrester Research that the eBook sales will achieve a volume of $3 billion by 2015.
Amazon Ad-Supported Kindle Key Features:
- One month battery life with wireless off
- High-Contrast E Ink Screen
- Read in Bright Sunlight
- Special offers and deals
- New crisper, darker fonts
- New WebKit-Based Browser
- 20% quicker page turns
- 21% smaller body with the same 6″ size reading area
- Weighs just 8.5 ounces, less than a paperback
- In less than 60 seconds shop and download books
- Storage capacity – 3,500 books
- Superior PDF Reader – dictionary lookup, notes, and highlights
It’s obvious that Amazon’s monetization of the Kindle has something to do with the real gadget. Will people prefer this cheap Kindle in exchange for a lifespan of ads for saving $25? Give your feedback – what do you think?
Kindle Holiday Ad video from youtube: