The demand of a Buy Back-like program is being also confirmed by the study when deciding on where to shop for trendy electronics gear in the upcoming year. Buy Back Program has been launched by Best Buy on Monday, 10 January 2011. Customers can get help in embracing new technology with greater confidence with Buy Back Program. Convenient access to upgrades is provided by the Buy Back Program with the help of a Best Buy gift card from “buying back” past purchases. Buy Back Program is created for those people who would like to stay modern with their gear but worried about becoming obsolete. Customers are allowed to trade-in more than 20 different products by mail and get a Best Buy gift card in about two to three weeks through Best Buy online program.
Image source: bestbuy.com
Best Buy customers can buy the products in one of five popular categories such as laptops, netbooks, tablets, post-paid mobile phones and television through Buy Back Program in-store or online that starts from this month. The Buy Back Program may be purchased by customers on the purchasing of their new devices, with pricing based on the product category. Within two years for laptops, netbooks, tablets and post-paid mobile phones, and four years for televisions, the product will be purchased anytime by Best Buy.
If consumers redeemed within six months of the effectual date to buy new products of their choice, then they may get up to 50 percent of the product’s original purchase price paid in the form of a Best Buy gift card. A year of extensive consumer research has validated the appeal of Buy Back Program. Impulse Research Corporation conducted a study that shows 40 percent of consumers surveyed, are agreed with Buy Back Program.
The demand of a Buy Back-like program is being also confirmed by the study when deciding on where to shop for trendy electronics gear in the upcoming year. 30 percent of consumers plan to buy a TV or laptop in the next 12 months is revealed by it, and 73 percent of customers would consider buying these electronics from a retailer that offers a re-purchase type of program.
The Buy Back Program is acquired by Best Buy customers on purchasing of a new product and redeems it at a later time, as long as the device is in good working condition and all original parts are included in it. Customers do not have to wait for re-payment dissimilar to other typical retail trade-in programs, and to purchase new products at any Best Buy or Best Buy Mobile store, they can immediately apply money from their Buy Back product redemption.
Buy Back Program Schedule:
- For TVs only, redeem your Buy Back within 48 months from purchase effective date and get up to 10 percent
- Redeem your Buy Back after 18 months to 24 from purchase effective date and get up to 20 percent
- Redeem your Buy Back after 12 months to 18 months from purchase effective date and get up to 30 percent
- Redeem your Buy Back after 6 months to 12 months from purchase effective date, and get up to 40 percent
- Redeem your Buy Back within 6 months from purchase effective date, and get up to 50 percent of your purchase price
Chief executive officer of Best Buy, Brian Dunn said, “We recognize that technology is changing faster than ever, and our customers tell us they want to enjoy these devices without worrying about when the next or newest version will launch,” and “We call this ‘future-proofing’ because our customers can now have more confidence that they’re protecting the value of the products they’re purchasing today. With the Buy Back Program, consumers benefit from assurance, convenience and transparency so they can stay current and stay connected.”
For more information about Buy Back program from Best Buy, visit www.bestbuy.com. Customers can also find their nearest Best Buy store from www.bestbuy.com.
