Greenpeace KitKat Ad Video Hit on Net

A shocking viral as part of a campaign, which is destroying the habitat of orangutans was launched by Greenpeace against Nestle to emphasize the company’s use of palm oil, the farming of which, the charity claims. A man unwittingly biting into an orang-utans finger has gone viral on the internet, in spite of efforts to have it pulled, shown in a bloody Greenpeace video. Before the tag line “Give the orang-utan a break” Blood gushes over the mans keyboard. After watching this video, Nestle Australia spokeswoman said, the video was “very disappointing.”

Greenpeace KitKat Ad Video hit on net

The report is given by Greenpeace that claims the confectionery giant uses palm oil from Sinar Mas Group which is the biggest and most destructive palm oil producer. For the activists, this week has been a very appealing week.

You may have heard that palm oil which is bought by Nestle from companies which are destroying the Indonesian rain forests for plant oil palms. The statement said, “Nestle recently undertook a detailed review of its supply chain to establish the source of its palm oil supplies, and we have made a commitment to using only certified sustainable palm oil by 2015, when sufficient quantities should be available.”

On Thursday, Mr. Campbell said to AAP, “Nestle is buying palm oil from suppliers who are destroying rainforests in Indonesia and are destroying orangutan habitat and contributing to climate change“, “We would like them to cancel their contracts with those specific suppliers and support a moratorium on forest clearing in Indonesia”. He also added “Once that moratorium is in place, palm oil from Indonesia will be appropriate to use.”

According to the blog of Fabian Pattberg, the message to Greenpeace is: Consumer activism is good but for the sake of transparency, progress and corporate accountability please also provide more information on how to solve this dilemma from a company perspective. This campaign is just like the campaigns of the past. It is time to evolve in my opinion, time to make these campaigns more”.effective for us as stakeholders and the involved companies“.

Transcription of the video:

Nestle staffer 1:Greenpeace have done a viral video attacking our sourcing policy. I do so hope people don’t pass it on and it becomes a huge viral hit.
Nestle staffer 2:Yes. I know what will stop people passing it around and it becoming a huge viral hit: get YouTube to take it down for alleged copyright infringement.
Nestle staffer 1:Yes, that will definitely stop people passing it around and it becoming a huge viral hit. That is a good idea and I hope you get all the credit for that.

Video of the Greenpeace KitKat Ad from YouTube:

Video of the Greenpeace protesters

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One Response to “Greenpeace KitKat Ad Video Hit on Net”

  1. By Gary at 29th October, 2010

    The video is quite good and gets the point across, and not at all surprising that Nestle found it ‘diisappointing’