On Monday, 7th March 2011, Opera Mobile app Store was announced to open by the leading provider of mobile browsers around the world, Opera Software. Opera Mobile app Store is accessible at Mobilestore.Opera.Com. A strategic partnership with the leading provider of open application marketplace technology, Appia has built and delivered the Opera Mobile Store. Over 100 million people, who utilize an Opera browser on their mobile phones, can access the storefront without delay as this storefront will be available via a “speed dial” button on its own browser, the Opera Mini and Opera Mobile browsers.
Opera users and users of other mobile browsers can access Opera Mobile Store on all well-liked mobile phone platforms in over 200 countries. Both free and paid applications are offered by the Opera Mobile Store for practically any mobile platform and device. Appia’s storefront commerce technology is used in the Opera Mobile Store. A wide list of applications particularly for phones with Java, BlackBerry, Symbian and Android operating systems are included by the Opera Mobile Store. Anybody, who runs Java, Symbian, BlackBerry, Android and Windows Mobile operating systems, can use the Opera app store.
A customized catalog based on the phone’s operating system, local language and currency is being provided by the storefront experience that is modified to every user’s phone. The Opera Publisher Portal (http://publishers.mobilestore.opera.com) has been also launched by Opera Software to support the Opera Mobile Store. Developers are being provided with a simple way to obtain their applications onto the Opera Mobile Store and in front of millions of Opera users each month. More than 140,000 free and paid applications for smartphones are featured in the Opera app store.
A number of categories, such as Featured, Free, Top 50, Top Picks, New and Specials are organized in the apps. The Opera Mobile Store attracted over 15 million customers in February, from 200 countries in its pre-launch state and each day, they are achieving over 700,000 downloads. When people load the Opera Mobile Store on their mobile browser, it mechanically notices their operating system and displays the suitable catalog of supporting apps.
Mahi de Silva, EVP, Consumer Mobile, Opera Software said, “The launch of the Opera Mobile Store supports Opera’s core belief in an open, cross-platform mobile Internet experience by providing Opera users with an integrated storefront of mobile applications,” and “Our partnership with Appia delivers to all Opera Mobile and Opera Mini users’ easy access to a wide variety of great content, on any device, all over the world.”
Jud Bowman, CEO of Appia said, “The Opera Mobile Store presents a remarkable opportunity for mobile application developers to distribute localized content through a single, far-reaching marketplace,” and “Appia is thrilled to partner with Opera to deliver an incredible storefront of applications to Opera users and beyond.”