Whether you are ready for it or not, it’s unavoidable. 3D in HDTV platforms is the big thing hitting home television experience, and it is happening now. The year 2010 is shaping up to be the breakout year in which 3D viewing finally moves from the realm of just being a concept to a reality in both film and TV viewing. Satellite TV service providers are exploring options streaming HDTV channel in 3D the world over. While there are some technical glitches to be overcome before you start ducking the punches and bullets flying towards you from a 3D LCD screen, the trend is clear to comprehend. A lot of satellite channels in the US will be launching their 3D services in the near future. But unless you have a 3D-ready HDTV to play it back your options are limited. The emergence of blockbusters like Avatar, Alice in Wonderland and more sums up the re-emergence 3D’s as the technology for the future, on the big screen as well as in home entertainment.
Like the other major players in home entertainment, Sony is making its move to deliver 3D experience at home, during the course of 2010 with a lineup of BRAVIA HDTVs packed with 3D capabilities. Sony has announced a new range of HDTV at CES 2010, and like its competitors, LG and Toshiba, there are some 3D-ready models entering the market. Named as ‘Monolithic Design Concept’ Sony’s 2010 BRAVIA 3D HDTV range is new age sharp edged design that is stylish with LED backlighting and sure to impress with its full range of 38 models on offer ranging in screen sizes from 22’’ to 60 inches. Sony’s Monolithic design concept enhances the viewing experience, merging style and function. The ranges that feature Sony’s all new Monolithic Design Models are available in the LX900, HX900, NX800, and NX700 series.
This new range of Sony TVs is a perfect example networked products that enhance the home entertainment experience by integrating built-in Wi-Fi® (802.11) for easy access to BRAVIA Internet video, BRAVIA Internet Widgets and personal content through Digital Living Network Alliance (DLNA) certified™ home networks.
The LX900 series is made available with integrated with Sony’s 3D active shutter glasses and built-in 3D transmitter, while the HX900 and HX800-series are 3D capable using Sony 3D active shutter glasses and 3D transmitter. What is new with the Sony Bravia 3D models is that it incorporates a frame sequential display and active-shutter glasses which works in tandem with Sony’s high frame rate technology reproducing 3D images in high definition.
Addressing the press at the launch of the 3D range, Jeff Goldstein, vice president for Sony TV Marketing, says, “Sony’s 3D HDTVs leverage the breadth and depth of the company’s expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before. Sony will continue to own the living room by delivering TVs that work synergistically; both in function and design.”
Made from high grade materials forming a slim profile with a simple viewing surface ending in sharp edges and a smooth finish, the models let viewers focus completely on the on-screen images without being distracted by unnecessary decorative elements. With the provision of a unique upward tilt of six degree it offers a more natural, comfortable viewing experience. The full HD 1080p (1920 x 1080) models feature Edge LED backlight, Motionflow™ PRO 240Hz motion compensation technology, which delivers smooth images when fast moving content such as sport and action movies are screened. Sony’s 240Hz Motionflow™ PRO technology also reduces the mixing of images of 3D content assigned to the left and right eyes, while the BRAVIA Engine™ 3 full digital video processor uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
Sony’s new OptiContrast panel minimizes the reflection and refraction of external and internal light thereby producing deeper images with superior black levels. The 3D HDTV model range includes integrated Wi-Fi for easy connection to broadband home networks through which users can directly access thousands of streaming movies, videos, music and more from Netflix®, Amazon Video on Demand, YouTube™, Slacker® Internet Radio, Pandora®, NPR, Sony Pictures, Sony Music, and over 25 total providers through the Sony BRAVIA Internet Video platform. BRAVIA Internet Widgets is a new feature which can be uniquely customized on the TV screen providing you one touch access to the latest in news, weather, USA Today sports, Yahoo Finance, Twitter, Flickr photos, and FrameChannel. The new models also have the capability to playback digital pictures, video, and music through USB and DLNA® certified network connections.
Another new feature is Sony’s Intelligent Presence Sensor with face detection. The sensor detects if you’ve stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor’s newly added Position Control feature detects a user’s viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance. The models also offer Sony’s BRAVIA Sync™ a technology for easy integration with other BRAVIA Sync devices such as AV receivers and Blu-ray Disc™ players, and TVGuide® on-screen channel guide.