The most recent innovation from Google on Monday September 14 released an experimental new content browser called Fast Flip, which is a ‘news reading service‘. Google Fast Flip demonstrates news stories from different partner publications through screenshots of the articles, which the user can quickly flick through.
Google’s main aim with this application is to take the experience of reading news online, to a different level. Fast Flip lets you browse consecutively through collection of recent news, headlines and popular topics, as well as feeds from individual top publishers like a print magazine. The name of Google Fast flip itself suggests that flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting.
The homepage of Google Fast Flip shows screenshots of articles displayed in horizontal rows sorted by recent, most popular, etc, or by section (such as finance, sport) or by topics, which are generated automatically by rising stories in the news. Just click on the small screenshots to get a larger version of that specific story, and users can click on arrows to swiftly sift through other stories.
Fast Flip is also available on Android phones and the iPhone, through the mobile browser rather than an application. It also searches on the top of homepage: Search for a topic and Fast Flip will offer a limited amount of articles on that theme.
Google believes that speed is a key to enjoy news reading. A Google researcher, Krishna Bharat, explains the motivation for producing Fast Flip on the Google Blog: “What we need instead is a way to flip through articles really fast without unnatural delays, just as we can in print.” More information about Google Fast Flip at Google blogspot.com.